Reflecting a significant change in shopping habits, Bose has announced the closure of stores in several major markets, leading to an unknown number of job losses.Renowned audio company, Bose - most closely associated with premium speakers and headphones by consumers - has announced the closure of 119 of its stores in Europe, North America, Australia and Japan, effectively shutting up shop for good as a bricks and mortar retail presence in these territories.
The stores will be mothballed over the next few months with associated redundancies although Bose is not releasing figures detailing the number of employees affected.
Quoting a ‘dramatic shift’ away from buying in-store towards purchasing online in these markets, Bose commented that it will keep 130 stores open in Greater China and the United Arab Emirates, with additional stores remaining open in India, Southeast Asia, and South Korea as it provides a ‘localized mix of channels tailored for a country or region.’
Established in 1964 and based in Massachusetts USA, Bose opened its first US store in 1993 and the company has moved with the changing customer requirements, shifting its focus as necessary. Now, as those changing trends move inexorably towards e-commerce and online transactions, the difficult decision to close stores has been taken.
Colette Burke, vice president of Global Sales, Bose Corporation, said, “Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems.” She further commented, “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now. It’s still difficult, because the decision impacts some of our amazing store teams who make us proud every day. They take care of every person who walks through our doors – whether that’s helping with a problem, giving expert advice, or just letting someone take a break and listen to great music. Over the years, they’ve set the standard for customer service. And everyone at Bose is grateful.”
As another retail name closes stores, what do AVForums readers feel about this? Is a pure online purchasing experience sufficient in most cases? Do most consumers ever go to a physical store for their electrical goods anymore? What about help and advice - does the online community provide a more balanced source of information compared to a sales assistant? Let us know what you think in the discussion thread.
Image Source: Bose
To comment on what you've read here, click the Discussion tab and post a reply.