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CES 2020 News: Sony announces full 4K, 8K and OLED TV line-ups

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Sony has announced a new 8K Full Array LED TV, new 4K OLED TVs and new 4K Full Array LED TVs, all with advanced picture and sound capabilities.

The new Sony line-up is headlined by the ZH8 8K Full Array LED TV in 75- and 85-inch screen sizes, along with the A8 4K OLED in 55- and 65-inch screen sizes, and the A9 4K OLED in a 48-inch screen size. There's also the XH95 4K Full Array LED TV (49-, 55-, 65-, 75- and 85-inch screen sizes), and the XH90 4K Full Array LED TV (55-, 65-, 75- and 85-inch screen sizes).

In terms of edge-lit models, Sony has a raft of new ranges including the XH85 4K TV (43- and 49-inch screen sizes), the XH81 4K TV (43-, 49-, 55- and 65-inch screen sizes), the XH80 4K TV (43-, 49-, 55-, 65-, 75- and 85-inch screen sizes), and the XH70 4K TV (43-, 49-, 55- and 65-inch screen sizes).

In terms of new features, there's the ZH8's 'Sound-from-Picture Reality', which uses Sony’s new Frame Tweeter technology. The frame tweeter vibrates the frame of the TV to emit sound, giving owners the feeling that sound is coming directly from their screen. In addition, both the ZH8 and the XH95 get premium aluminium remotes with a backlight (at last).

Sony has now added X-Motion Clarity to its OLED TVs, and the XH95 enjoys the benefits of X-Wide Angle technology in its 55-inch and above screen sizes. The XH95 and XH90 also benefit from Sony’s Full-Array Local Dimming and Boosting technology, which dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness.

The new line-up will feature Android TV with the Google Assistant, Google Play Store and Chromecast built-in, which offers users easy access to content, services and devices via its extensive platform. Sony’s original user interface menus and voice controls are also enhanced for better daily use, and Sony’s voice-activated TVs work alongside Google Assistant to provide a smarter viewing experience. In addition, with the Google Assistant and Amazon Alexa enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices.

Sony's TVs can be easily connected to Apple devices thanks to support for AirPlay 2, which allows users can stream movies, music, games and photos to their television right from their iPhone, iPad or Mac. In addition, Apple HomeKit technology provides an easy, secure way for users to control their television from their iPhone, iPad or Mac.

ZH8 8K Full Array LED TV
  • Delivers Sony’s super high 8K contrast and lifelike picture quality to more users
  • Picture Processor X1 Ultimate and 8K X-Reality PRO; pictures are sharpened and refined in real time, and images are upscaled closer to true 8K quality using Sony’s exclusive 8K database
  • New Frame Tweeter technology offers immersive experience through enhanced picture quality, slim design and Sound-from-Picture Reality
  • Offers a new backlit remote so customers can enjoy their viewing experience in darker environments
  • Two-position stand allows customers to position the TV on smaller cabinets
  • New Ambient Optimization optimises picture and sound quality in any customer environment. It will automatically adjust the picture brightness to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms for the perfect view
  • TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
  • Dolby Vision and Dolby Atmos compatible
  • Features hands-free capabilities
  • Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
  • Easy connectivity to most devices, including Apple AirPlay 2, HomeKit
  • Quick access to an array of content and services with Android TV
  • Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent
  • 4K 120fps compatible

A8 4K OLED TV
  • Features Picture Processor X1 Ultimate, providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing
  • Features Pixel Contrast Booster, over eight million self-illuminating pixels and Sony-original panel controller for OLED that brings a significantly enriched visual experience with unprecedented black, authentic colour and a wide viewing angle
  • X-Motion Clarity for OLED: This revolutionary, highly-acclaimed best-in-class technology from Sony will now be available for OLED, refining action on the screen in real time to make it brighter, clearer and more fluid than ever before for an unparalleled sports viewing experience
  • Two subwoofers improve and enhance Acoustic Surface Audio
  • Dolby Vision and Dolby Atmos compatible
  • New Ambient Optimization optimises picture and sound quality in any customer environment. It will automatically adjust the picture brightness to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms for the perfect view
  • TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
  • Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
  • Easy connectivity to most devices, including Apple AirPlay 2, HomeKit
  • Quick access to an array of content and services with Android TV
  • Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent

A9 4K OLED TV
  • Newly added 48” size meets consumer demand for smaller, premium quality OLED TVs
  • Small and central aluminium stand provides users with flexibility in smaller spaces
  • Offers best-in-class picture quality in a smaller size
  • Includes Sony’s premium OLED TV features, including Picture Processor X1 Ultimate, Pixel Contrast Booster and Acoustic Surface Audio
  • X-Motion Clarity for OLED: This revolutionary, highly-acclaimed best-in-class technology from Sony will now be available for OLED, refining action on the screen in real time to make it brighter, clearer and more fluid than ever before for an unparalleled sports viewing experience
  • New Ambient Optimization optimises picture and sound quality in any customer environment. It will automatically adjust the picture brightness to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms for the perfect view
  • TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
  • Dolby Vision and Dolby Atmos compatible
  • Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
  • Easy connectivity to most devices, including Apple AirPlay 2, HomeKit
  • Quick access to an array of content and services with Android TV
  • Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent

XH95 4K Full Array LED TV
  • Features Picture Processor X1 Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing
  • Features full-array local dimming backlight with X-tended Dynamic Range PRO that ensures 6 times the contrast of our conventional LED TVs
  • X-Wide Angle technology provides vivid real-world colours from any angle while retaining more colour and brightness than other conventional LED TVs. Enjoy a great picture with incredible range and depth from anywhere in the room. To offer even more choice to customers, the XH95 4K Full Array LED TV will come with X-Wide Angle in the 55” size and above.
  • Features improved Acoustic Multi-Audio, Sound-from-Picture Reality concept with a bi-amp system, which controls the main speaker and invisible tweeter separately, and an X-Balanced Speaker, a new speaker unit that packs clear sound in a slim design (bi-amp, X-Balanced Speaker only available for the 55”, 65” and 75” screen sizes; Acoustic Multi-Audio for 55” and above)
  • Flush Surface design offers sleek, bezel-less look (55”, 65” and 75” models only)
  • New Ambient Optimization optimises picture and sound quality in any customer environment. It will automatically adjust the picture brightness to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms for the perfect view
  • TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
  • Dolby Vision and Dolby Atmos compatible
  • Features hands-free capabilities (available for 55” and above)
  • Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
  • Easy connectivity to most devices, including Apple AirPlay 2, HomeKit
  • Quick access to an array of content and services with Android TV
  • Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent

XH90 4K Full Array LED TV
  • 4K HDR Processor X1 reproduces more depth, textures and natural colours with Object-based HDR remaster technology
  • Features full-array local dimming backlight with X-tended Dynamic Range
  • New mid-range Full Array LED model to provide consumers with increased variety
  • Offers Acoustic Multi-Audio with X-Balanced Speaker (65” model and above only; X-Balanced Speaker will be utilised in all inches)
  • New Ambient Optimization optimises picture and sound quality in any customer environment. It will automatically adjust the picture brightness to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms for the perfect view
  • TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
  • Dolby Vision and Dolby Atmos compatible
  • Diamond cut bezel for slim design
  • Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
  • Easy connectivity to most devices, including Apple AirPlay 2, HomeKit
  • Quick access to an array of content and services with Android TV
  • Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent
  • 4K 120fps compatible (via a future software update)

XH85 4K TV
  • 4K HDR Processor X1 reproduces more depth, textures and natural colours with Object-based HDR remaster technology
  • TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
  • Dolby Vision and Dolby Atmos compatible
  • Metal blade stand and elegant aluminium bezel
  • Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
  • Easy connectivity to most devices, including Apple AirPlay 2, HomeKit
  • Quick access to an array of content and services with Android TV
  • Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent

XH81 4K TV
  • 4K HDR Processor X1 reproduces more depth, textures and natural colours with Object-based HDR remaster technology
  • X-Balanced Speaker, a new speaker unit that packs clear sound in a slim design (55” and above)
  • Dolby Vision and Dolby Atmos™ compatible
  • TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
  • Metal Blade stand and hairline finish bezel
  • Premium aluminium remote control
  • Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
  • Easy connectivity to most devices, including Apple AirPlay 2, HomeKit
  • Quick access to an array of content and services with Android TV
  • Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent

XH80 4K TV
  • 4K HDR Processor X1 reproduces more depth, textures and natural colours with Object-based HDR remaster technology
  • X-Balanced Speaker, a new speaker unit that packs clear sound in a slim design (55” and above)
  • Dolby Vision and Dolby Atmos compatible
  • TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
  • Blade stand and hairline finish bezel
  • Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
  • Easy connectivity to most devices, including Apple AirPlay 2, HomeKit
  • Quick access to an array of content and services with Android TV
  • Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent
XH70 4K TV
  • The 4K X-Reality PRO technology upscales and sharpens every image closer to true 4K quality, constantly revealing more refined details and nuances in the scene
  • TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
  • ClearAudio+ fine tunes TV sound for an immersive, enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation, whatever you’re watching
  • Built-in Internet browser to enjoy shows and films through popular streaming apps with instant one-click access to Netflix and YouTube apps
  • Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent
Sony is to be congratulated for announcing its entire line-up and providing full specifications – if only certain other manufacturers were so accommodating.

So what do you think? Has this line-up got you interested or does it just feel like more of the same? Let us know what you think in the discussion thread.
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