CES 2021 moves to all digital format

A brave new world...

by Andy Bassett
TV News

1

CES 2021 moves to all digital format

In a video announcement, the CEO of the Consumer Technology Association has confirmed that the upcoming CES due in January 2021 will be an entirely online affair.

Gary Shapiro, President and CEO of the CTA, which owns and produces CES, has confirmed what most industry observers suspected would be the case - the world’s largest technology show will close its Las Vegas doors and be an online only experience.

Taking place from January 6-9th 2021, this early announcement gives exhibitors plenty of time to create alternative means of presenting new product launches and technical innovation announcements.

In a short and upbeat presentation Shapiro emphasised the tech sector’s ability to innovate, effect change and solve challenges and that the new platform would be just as effective in facilitating those goals.

The new format will still allow participants to hear from technology innovators, see cutting-edge technologies, experience the latest product launches, and engage with global brands and startups from around the world. The CTA promises a personalised and immersive digital event where online attendees have a virtual front seat to the event from the safety and comfort of their home.

The move echoes the upcoming IFA 2020 event which has already committed to relying heavily on digital presentations. Here, though, there will be an in person element to the show, although it will be invitation only. 

However, although some companies such as LG are still planning on attending, a number, including Samsung and Philips, pulled out entirely and announced their own separate online events.

No doubt CTA has taken notice of this and decided that it doesn’t want to risk high profile companies pulling out closer to the time. This upfront announcement gives tech companies plenty of time to coordinate their efforts with CTA.

Shapiro said, "Amid the pandemic and growing global health concerns about the spread of COVID-19, it's just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.

He further added, “Technology helps us all work, learn and connect during the pandemic – and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences."

CES plans to return to Las Vegas for January 2022.

Let us know in the comments what you think about this news.

Source: Video announcement, Press release
Image Source
: CTA

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