The cancellation of important networking events such as Munich High End hasn't stopped pioneering audio technology company, MQA from growing its network of international partners and expanding its reach as it announces a series of new collaborations.
According to CEO Mike Jbara, the coronavirus lockdown hasn’t prevented MQA from enhancing its range of partners, bringing business opportunities to fruition and proceeding with campaign opportunities.
He explained, “Development work continues uninterrupted, and we’ve been able to showcase MQA’s unique capabilities to deliver the best sound for live audio broadcasts, as well as within video, proving we’re ready to help existing and new partners navigate whatever the future brings. The one constant remains our quest to deliver the best quality audio, whatever the playback environment.”
The company has announced a series of new collaborations and support for existing partners who are soon to be releasing new products. These include:
- Luxman - recently joined the MQA family with the release of its D-03X digital player which has MQA-CD playback capability.
- Monitor Audio - has now officially launched its MQA-enabled IMS-4 music streaming solution (subject to final test & certification).
- HiFi Rose - released its RS201 network streamer late last year and will soon be adding the RS150 to its range of MQA-capable products.
- Topping - with its D90 (with MQA) DAC
- Magnet - which is gearing up for international distribution of its recently released Elite S DAC.
- FiiO - adding to the range of MQA enabled portable products, the new partnership with mobile music specialists FiiO sees new players M11 Pro and M15 gain certification along with the existing M11 model.
- HELM Audio - dongle based device Bolt DAC/AMP can now be pre-ordered for delivery in July.
- Highscreen - released its MQA-enabled TrueSound Pro rendering adapter in February.
Existing partners who have announced new products (*subject to final test & certification):
- NAD’s recently released T778 AV Surround Amplifier* and M33 BluOS Streaming DAC Amplifier*, which is coming soon.
- ARCAM’s SA30 integrated amplifier* and its Solo Uno streamer with built-in amplifier* get a firmware upgrade.
- Two new desktop DACs: Pro-ject’s DAC Box RS2, and the S.M.S.L M400;
- Two recently released DACs, the DA2 V2 from EMM Labs and Bel Canto’s e1X DAC and e1X Amplifier
- Astell&Kern’s A&norma SR25 portable player
- iFi Audio’s portable hip-dac headphone amp
- HiBy Music’s R6 and R6 Pro portable players will also gain MQA compatibility via an upcoming firmware update.
Elsewhere, JVC Kenwood continues to integrate MQA into more of its automotive accessories and several Sat Nav products will be released to the Japanese market which support MQA-CD and MQA file playback.
MQA was also busy just before the lockdown with its Master Sessions event at London’s British Grove Studios which saw Mercury Prize nominees SEED Ensemble perform an exclusive live set, which was broadcast live in MQA audio to audiences at Bluesound dealerships across UK, Europe and South Africa.
UK artists who had been due to perform at the cancelled South By South West (SXSW) 2020 festival also performed sessions where MQA’s unique audio technology allowed the original sound from these live sessions to be captured within HD video as part of the showcase.
As you can see, MQA’s mission to get its award-winning technology to as many listeners as possible via partnerships with as many audio firms as possible isn’t letting a global pandemic get in its way.
Source: Press Release
Image Source: NAD