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Samsung IFA 2018 Press Conference

AI, IoT, 8K and 5G point the way ahead

by hodg100
Samsung’s IFA 2018 press conference focussed on the next era of connected living.
Samsung showcased how technologies, powered by AI and IoT, can bring greater convenience to people’s lives by removing complexity and improving security.

Samsung is uniquely positioned to provide consumers with a full range of cutting-edge AI and IoT products and services based on our wide-ranging portfolio of TVs, displays, audio, home appliances and of course mobile devices,” said HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “We are striving to shape a new era of connected living, where our products and services seamlessly interact with one another to make our consumers’ lives richer, smarter and more entertaining.”

Samsung is have made multi-billion dollar investments announced in recent months, to ensure the continued integration of advancements across hardware, software and services. With the new AI research centres established across the world, including the recent addition at Cambridge in the UK, Samsung expects about 1,000 AI researchers to be working in its facilities globally by 2020, designing and developing user-centric AI that continuously learns and enhances users’ lives in an -more intelligent, useful and personalised ways 548.

Furthermore, says Samsung, a next generation network infrastructure is a prerequisite for the next era of connected living: through its active role in establishing 5G industry standards, Samsung is at the forefront of the rollout of next-generation networks and later this year, anticipates the introduction of the world’s first 5G-powered gigabit home broadband service (5G Fixed Wireless Access) in the U.S.

Samsung also showed off its star of the show, thee Q900R QLED 8K, complete with 8K AI Upscaling. Samsung QLED 8K TV will feature several 8K-ready enhancements, including Real 8K Resolution, Q HDR 8K and Quantum Processor 8K. Real 8K Resolution can produce 4,000 nit peak brightness and is HDR10+ ready.

Samsung also (re)announced The Wall, a Micro LED screen designed for enterprise and out-of-home viewing environments. Complete with self-emitting display technology and a modular design,

In addition, Samsung introduced a new 49” model to The Frame line-up with the addition of easy discovery, giving users easy access to specially-curated works of art that can be displayed on the screen without having to sort through hundreds of options. In addition, The Frame’s Art Store continues to expand, with more than 850 works of art from some of the world’s most renowned art institutions, including the Berlin State Museum, the Victoria & Albert Museum and the Tate.

Finally, sound quality continues to remain a top priority, with the introduction of the HW-N950 and HW-N850 premium soundbars from Samsung and Harman Kardon. Both soundbars support Dolby Atmos and DTS:X to create an incredibly immersive sound environment.
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