Skyworth launches its 8K Q71 television with innovations for the highest image quality and announces its latest initiatives to get new 8K content to its customers.
China’s Skyworth has quickly become a significant player in its domestic TV market since its inception in 1988 and it recently launched the S81 Pro OLED TV.
At the company’s Autumn Product Launch this week, the company unveiled the Q71 which aims to make 8K content available for a wider audience to enjoy. The Q71 also implements 3D LUT Colour Correction and uses Skyworth’s new coocaa OS 8. Could this be the start of a more consolidated push into international markets?
Skyworth’s Q71 is an LED TV that supports 8K signal reception, decoding, image signal processing and screen display to deliver a full 8K experience to viewers. In order to ensure the highest possible image quality, the Q71 is equipped with advanced technologies including the Skyworth AIPQ Engine 8K Version, Skyworth 30+ Picture Quality Tuning and 3D LUT Colour Correction.
Available after a software upgrade, the 3D LUT Colour Correction effectively fine-tunes colour, saturation and brightness with a multidimensional colour space mapping method. Skyworth applied industry recognised CalMAN to autocorrect 3,000 colour points and calibrate the gamma and white balance of the screen and partnered with the SoC manufacturer to optimize CalMAN’s data export to be accurately applied to the Q71.
In order to support the enhanced image quality, reliable wired and wireless connectivity is supplied via HDMI 2.1 and Wi-Fi 6.
For a fully cinematic audio experience, the Q71 is fully compatible with Dolby Atmos and the newly upgraded TrensAI Voice smart assistant allows users to leverage system pre-set voice commands to complete tasks without requiring saying any wake words.
Acknowledging the dual impediment to consumer uptake of 8K TVs due to lack of appropriate content and high product prices, Skyworth is addressing these issues via a number of programmes to create a robust ecosystem. This includes incubating China’s 8K video content creator networks as well as a partnership with 8Kly.com, a Shanghai-based distributing platform for 8K video content, so its TV users can watch high-resolution clips via the “8K content hub”.
This will all revolve around Skyworth’s new coocaa OS 8 which provides all-round AI-enabled smart experiences with access to cloud gaming, audio content for karaoke at home and online learning, as well as a private family message board where users can leave real-time video messages for family members.
This is all underpinned by the company’s ‘8K is Here’ initiative and its status as an industry leader in 5G+8K solutions for business and home scenarios.
The Skyworth Q71 will come in 65-inch and 75-inch versions in China, which are available at 11,999 Yuan (£1,378) and 17,999 Yuan (£2,065) respectively starting from October 1, 2020. Availability in other markets will be announced when ready.
Source: Press Release
Image Source: Skyworth