TCL has officially unveiled its latest Intelligent Audiovisual Processor which uses the 2nd Generation AiPQ Engine, aimed at unlocking the potential of its QLED and Mini-LED TV technologies.
Before the difficult manufacturing and retail conditions really took hold in 2020, TCL’s success as a global TV manufacturer had been growing, with the company ranked as the No.2 shipper of TVs in the US and seeing sales increases in many European countries with a 217 percent increase year on year in QLED TVs sold during the Jan - March 2020 Q1 period.
The company intends to continue this growth with the debut at IFA 2020 of its AiPQ Engine Gen 2, TCL’s newest advancement in intelligent audiovisual optimization which will tap into the potential in its 4K and 8K lineup of TVs.
Underpinned by machine-learning algorithms matched with an intimate understanding of human visual perception, the new AiPQ Engine Gen 2 uses real-time audiovisual optimization according to various entertainment content genres and ambient viewing conditions. Thus, when presented with certain types of image, such as green landscapes, night scenes or animation, the AiPQ Engine Gen 2 automatically optimizes picture settings and motion, It also adjusts settings separately for facial and background content.
As well as the picture performance being constantly optimised using scene identification, AiPQ Engine Gen 2 also recognizes content genre (film, sport, etc) to further add to the enhancement.
On top of optimizing colour, contrast and clarity for an improved 4K HDR experience, the AiPQ Engine Gen 2, plus the addition of of AI Super Resolution upscaling functionality (AISR), uses frame by frame analysis of non-4K content to enable upscaling of low-resolution material to reach 4K quality so the viewer is not tied to just UHD sources.
But it’s not just about the image quality, the AiPQ Engine Gen 2’s audio engine can also recognise and analyse content type and thus apply the optimum audio performance settings to match the content. It can also detect the ambient environment through the TV’s mics and automatically adjust the volume to suit the listening conditions.
TCL continually develops the AiPQ Engine Gen 2 as part of its commitment to world-class display technologies. This is exemplified by the multi-billion dollar investments in display panel production it has made over 10 years, its plans to create Mini-LED displays with more local dimming zones and a business alliance with JOLED Inc. to jointly-develop QD-OLED TV inkjet printing technologies.
In addition, TCL used its IFA presentation to reassert its ongoing AIxIoT (a combination of Artificial Intelligence and the smart home) commitment and showcase its lineup of 4K/8K QLED TVs as a large screen gateway to the connected home. This includes the X10 (8-Series in the US) with its Mini LED backlight and the recently launched 8K X915 with its dedicated 8K processor, IMAX Enhanced certification, 8KA membership and pop-up camera in up to 75-inch screen sizes.
Meanwhile the EISA Best Buy winning C815 QLED TV range along with the C715 QLED TVs make the renowned colour performance of Quantum Dots, which delivers over 95% of the DCI-P3 wide colour gamut (over a billion colours), available for more consumers at more affordable prices than ever. Also included in the C81 range is a 100Hz panel and support for Dolby Vision, Dolby Atmos, HDR10+ and hands free voice control.
TCL’s extensive TV ranges also includes the more affordable, entry level 4K UHD HDR P61 models, the near frameless P71 series and the P81, which introduces Dolby Vision.
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Source: Press Release
Image Source: TCL