So Steve how do you think the future of OLED thread is going, oh yeah, it's turned into a burn in thread - what a surprise LOL.
I have an LG E6 65" OLED and have had it on almost everyday for the last 3 years and never unplug it from the wall - as of yet - no dead pixels or burn in guess I'm lucky or maybe you should check this out
My opinion is that OLED has peaked at least in terms of NIT'S it's a fundamental problem with the underlying tech, that's why micro led is the future.
Get a good OLED with Dolby Vision there great, but just make sure you don't leave it on a static HDR picture, ticker, logo or menu all day, it's pretty much that simple or wait 5 years and get a microled display. LCD is OK in a bright room, but OLED will beat it to death when it comes to picture quality with the right lighting in the room. How do I know, because I have both and my Samsung 4K HDR QD TV (NOT AS GOOD), brighter maybe, but the LG with DV content, is just WOW and beats my Samsung all day long.
From the horses mouth so to speak.
Another way to go is to go big and that means 82" and above, which is a different story, at least at an affordable price, but that requires a different thread. Big is good, but current PQ standards on larger (average consumer price models), leaves a lot to be desired.
The future for consumers is OLED, for at least the next 2 years at least in regard to the mid to higher end of the TV market, especially in the 55" to 65" market place. They won't be beaten by any other affordable tech when it comes to picture quality. 8K may sound good, but unless you go big, then the difference is hardly worth the extra expense or even noticable by the average user. LCD, dual cell, nanocell, QD and even mini-led etc, it's all just marketing hype in many respects for LCD.
Going brighter is all well and good, but the trade off is control of all those Nit's, which is why OLED will always be better, until microled becomes an affordable consumer reality.
Also brighter backlights consume in general more power and pump out more heat, something to keep in mind. Self emissive displays cut out the middleman so to speak and so in general will always be more power efficient.
I'm not saying mid and high end LCD's won't sell, THEY WILL, but it won't be because they beat OLED on picture quality, it will be based more on price and most likely marketing. Plus of course the great bogey man scaring the public off buying them, called burn in
Just my 2 cents.