Well they won't sell if they try to price match with Oled, so they need to keep the price down, which would mean Oled will need to be priced better. Win win.So it looks like the trend is going to be slim, edge-lit borderless LCD's for 2018 to try and combat the threat of OLED. Pretty sure the manufacturers went down that route before when up against plasma but it obviously isn't going to have the same effect this time around ...
The latest podcast seems to paint a very different picture to the one you see ... besides you simply just need to look at the distinct lack of movement on the owners threads to see that QLED has been one massive failure thus far and Samsung seem to be losing massive ground because of it.
I think you're wrong about people in general. Most go looking for a TV without the faintest clue. They wouldn't know what OLED was for a start. Wouldn't understand what makes a good or bad picture. When I go round to see friends or family I'm often amazed how poorly their TV's are setup. Often they are watching movies zoomed, stretching the picture across the whole screen. Or doing stuff like watching football with clear luminous neon green grass that looks horrid (they think it is great though).QLEDs or LCD's in general have an advantage over OLEDs in HDR - significantly higher colour volume thanks to the much higher Peak Brightness and generally wider (albeit slightly) colour gamuts. Then there is the Price too - well apart from this year when Samsung thought they could charge OLED prices...
Of course OLED's have a lot of strengths too - perfect blacks, perfect PQ - thanks to self emitting tech.
As for 'Joe Public' and the 'belief' that some here think they would be 'confused' and maybe buy QLED when they wanted OLED, I just don't believe that would happen - not in 90%+ of situations. Why would these 'uninformed' people go out of their way to spend £2k or more on a QLED or OLED when they don't even know the difference between a UHD Premium TV and a budget TV that offers some form of HDR. Why buy a 2k+ OLED or QLED when they can spend a lot less and still get a HDR TV - ok that TV may not have a wide colour gamut or go above 3-400nits but its HDR, right?
All TV manufacturers are 'guilty' of not labelling up their TV's clearly so that the 'average' person isn't really aware of exactly what they are buying. Some 'HDR' TV's are no more than a SDR TV with HDMI 2.0a/b ports that discard the wider colour gamut etc but looks 'better than their SDR image because its 4k (so sharper) and brighter (because the backlight is turned up). That is what a LOT of Joe Publics experience of HDR will be - a 'budget' 4k 'so called' HDR TV - not a UHD Premium OLED or QLED quality but one of the cheap LCD TV's, probably IPS panels because they look better from a wider viewing angle than the 'more expensive' LCD HDR TV's and 'Joe Public' is going to spend £2k+ when they can spend up to £1k - and that's pushing the limits of their budget and pick up an LG, Sony, Samsung etc TV that is labelled HDR so 'must' be the same HDR that OLEDs or QLEDs offer.
I really think that 90% of those people looking to spend big and buy an OLED/QLED will have at least some knowledge of what these offer, spoken to friends etc. Whether its to watch HDR movies or go with their HDR console for gaming, the majority will have done some research and probably need to be 'convinced' that their 'up to' £1k budget is likely to be 'inadequate' in 2017 unless they can find a 2016 UHD Premium TV. A number will probably just go and buy a TV that fits their budget and be 'happy' because its a 'step up' from their HD TV but I doubt many will be going out with £2k+ in their pocket to buy a TV and then being 'confused' by 'QLED vs OLED'