@iwb100 I am well aware of the BS that Salesmen use to get people to spend a bit more on a TV than they hoped or even just to buy any TV from them. Point I was making though is that the majority of people who are 'joe public' want the 'best deal', spend the 'least' amount of money and may only look for a 'key word' like 4k or HDR without understanding what even HDR is.
These people are MORE likely to buy a KU/MU or LG, Sony equivalent because its 4k HDR - even though the HDR is nowhere near the HDR10 minimum standards that the OLEDs and QLEDs are at. The fact is that most will think that the £800 budget 4k HDR branded model is not that 'different from the £2K 4k HDR TV - both are listed as 4k HDR. That salesman may push them up a couple of hundred quid to a different model using some BS just to get them to spend more, add in the 5yr extended warranty and the 'new' HDMI cables that they didn't really need - not at that price anyway, make them feel like they got a 'great deal' by knocking some sizeable money off so they leave happy with a more expensive TV than they originally planned but they are still much more unlikely to go spending £2k+ on a UHD Premium TV regardless - not when there are these cheaper branded TV's that 'sound like' they offer the same - all 4k HDR TV's but the £2k+ ones are UHD Premium. The average 'Joe Public' probably won't know the difference between UHD Premium HDR and 'HDR' on the cheaper sets so why would they go spending £2k+ when they can spend £1k and get a similar sized 4k HDR TV.
That 'MU' may have been 'bigger', like a 65" and the 'cheapest' 4k HDR OLED was only 55". That salesman may have said something like you 'need to go big to appreciate 4k' and put the emphasis on size over quality to shift the MU TV's that people aren't buying so much. Point is though, the majority of Joe Public aren't going to bother looking at OLEDs or QLEDs, getting confused over which is which - because they don't even know what UHD Premium signifies, the difference in HDR specs of these, and would probably walk out of Curry's or other TV retailers with a 65" MU or LG LCD because its 'cheaper' than OLED or QLED and still a 4k HDR TV - thinking its the 'same' quality but cheaper. Most of Joe Public aren't going to go into Curry's looking to spend £2k+, more than their Car is worth and then get confused between QLED and OLED when that bigger, cheaper non-UHD Premium LCD that says 4k HDR is also on sale. Most of 'Joe Public' would need to be 'convinced' that the £2k+ TV is 'significantly' better, has much higher specs.
You even see it in the comments on AV Forums - why do I need over 1000nits, my TV's bright enough! Why do I need more/wider colours - my TV looks natural enough. I can't even see 16m colours let alone 1bn so why do I need more? There isn't enough 4k content so why do I need a 4k TV? Its too unstable at the moment, I will wait for everything to settle down. HDR10 and DV are in competition and with HDR10+ and HLG its just more competing formats so I will wait for the winner. Its all marketing and hype and becoming like the mobile phone sector where every year they expect us to 'upgrade' to the 'next big thing' etc etc. Let alone those who are not as invested in AV excellence and technology.
I still see reports that people cite about the uptake of 4k TV's and global market share. What % of households have 4k yet I bet in the 20-40 age range, 4k is much higher than say 50-60 or the over 60's. I bet 4k is higher amongst gamers and AV enthusiasts. With consoles now having 4k support as well as STB's like SkyQ, VirginV6 and BT TV all offering 4k, the market is growing. But I still bet that 'Joe Public' will go out and buy one of the 'cheaper' 4k HDR TV's thinking they are getting the 'same' HDR quality that OLEDs and QLEDs offer but at a lower cost per inch screen size.