I am not knocking the PMC domestic or pro speakers,i have heard many and their top end ones are about as good as it gets.The 26 are not much bigger,though,and i think that the company does charge a certain "brand" price premium,same as some other successful,reputable and long-running mass market hi-fi manifacturers like Linn.ATC fall in the other camp,along with SME,B&W,even Naim.Are they inferior,i dont think so.That is my opinion and i could be wrong.In the end the market decided if something is overpriced or not.ATC's top models are not more expensive and they sell their drivers on the DIY market,the prices not less expensive than the Seas and Volt drivers in use in the best PMC speakers.