i thought AI brightness worked exclusively on HDR content? From factory of course, not calibrated, and with tone mapping offOn the LG 9 series they have AI Brightness which works for SDR - looks like this is the HDR version of that. But it is interesting that if you have LG 9 series OLED calibrated AI brightness disappears as an option. Be interesting to see if this is the case for the LG X series for Dolby Vision IQ. Interesting feature though but not enough for me to swap to a X series - George
Oops - yep you are correct. I made a request to LG to enable this for SDR. As I haven’t seen this option for six months forgot where it was - georgei thought AI brightness worked exclusively on HDR content? From factory of course, not calibrated, and with tone mapping off
Dolby would probably be better off trying to segregate their Dolby Atmos Music approach from their Dolby Vision approach as I see their music strategy as devaluing the Atmos brand. For example in this communication they are talk about "hidden details and given a greater insight into the musician’s musical vision, with instruments, harmonies and melodies able to be placed anywhere in the 360° sound field" via a single speaker or headphones! Next we will see Dolby Atoms Music Speaker Cables, that remove that hard to eliminate 360 distortion.
Dolby Atmos from a single speaker - now that's magic...
Unfortunately, this sort of thing always becomes a problem when the marketing folks get involved and the company Executives want to make high-end technologies available to the widest possible market, at a lower price-point. I always worry when companies fixate on bringing their latest technologies to mobile 'phones...
It's like the low-end Dolby Surround/speaker products that attempt to provide virtual rear speakers using psycho-acoustic technology. It's a very poor substitute to using real rear speakers. I imagine anybody who goes down the route is likely to find it very underwhelming and will probably be put off ever buying a surround sound system again. But it doesn't stop companies flogging them.
In general, I think Dolby are usually pretty good at differentiating their low end and high-end products. Hopefully this marketing blurb is only a blip. We have to remember that the high-end market is declining as the smart-speaker (convenience) market is considered 'good-enough' by the majority of customers, so even established companies are racing to the bottom to some degree.
Regards,
James.
Dolby would probably be better off trying to segregate their Dolby Atmos Music approach from their Dolby Vision approach as I see their music strategy as devaluing the Atmos brand. For example in this communication they are talk about "hidden details and given a greater insight into the musician’s musical vision, with instruments, harmonies and melodies able to be placed anywhere in the 360° sound field" via a single speaker or headphones! Next we will see Dolby Atoms Music Speaker Cables, that remove that hard to eliminate 360 distortion.