I think it’s a good easy way to get everything as intended for people who aren’t familiar with it all. Let’s be honest, for most people how on earth are they supposed to know whether they should be on ‘standard’ or ‘natural’ modes etc?
As said above it needs to be optional though, and the ‘dreaded Soap opera effect’ isn’t accurate really if we’re talking about setting FI to its lowest levels, but let’s not go there again!
Definitely a good idea to have a dedicated setting , and maybe a shortcut button on the remote. Not so sure about having it activate automatically though. Maybe a prompt advising that the TV is not in the optimal picture mode when you start watching a movie would be a better idea, with the option to turn it on at that point.
Think I'm missing something with this. I agree with Roohster. Surely the people who care about accuracy will already have motion processing off and the right aspect ratio when they're watching a film anyway?