It certainly looks like another contender, and the more the merrier as choice is a great thing.
Interesting that it may be cheaper than the 901F as well. More good news.
One point you didn't mention (your proper review when available will confirm), but the techradar hands on piece says that the input lag could suffer due to the extra processing from the new P5? Here is the extract:
'One final note of caution regards input lag. The 901F caught some flack for its relatively high level of lag, which is a problem for anyone looking to use the set for fast-paced gaming.
When we enquired about this, a spokesperson from Philips suggested that far from improving the situation, the increased amount of picture processing done by the P5 chip has the potential to worsen input lag.
We weren’t able to test this for ourselves, but it’s certainly something to bear in mind for gamers.'
Steve, did this get mentioned to you as well? Not really that bothered myself as not a gamer, but will interest many who may be in the market for an OLED this year, and with the LG's coming in around 21ms, won't be a choice for them?