(Never understood why people buy brands when they could get the same at a much better value price with all the same perks and support)
Bill
I could have agreed up the last part.
Their phones do tend to be overpriced. Some people do buy them for the iPhone badge.
I haven't bought into the "Apple" thing. In fact i'm slightly embarrassed to be seen sporting Apple gear.
But the thing is, every time i try to break away, there is nothing out there that compares overall.
Yes i would save a few quid initially, but the overall user experience wouldn't be the same.
There is one reason i buy Apple. It is because their stuff just works. The support and backup is second to none. Software updates and security patches are rapid. Apps just work.
So you are not really paying just for the hardware in itself, rather you are paying for the whole user experience/software.
I have other gear (watches and tablets) from Samsung/Android/Amazon which was cheaper, but it is so fragmented to use, it becomes a pain to actually maintain and use long term.
If somebody else got their act together tomorrow, and offered the same as Apple. I would jump ship at the first opportunity. Until then, this is a great phone at the right price for my wife and three children!