I've heard these are the real deal.Not active speakers at all.
But interesting all the same.
Enough inputs to be a complete modern hifi out of the box, and adding the 8” sub takes the price to £1000... not insurmountable for many.
Also, the white finish makes it quite friendly for modern decors.
And I’d imagine it to whip sound bars of a similar price too, if the tweeters are fettled even half right.