Yes, this must explain the Best Buy/ Crutchfield sale prices. I purchased 35xts, a 30 center, and FXs this summer too. I think it's mainly marketing- and imo the silver placard with the logo doesn't look as good. These speakers are so clean and never fatiguing to my ears. I was considering getting the towers (60s), but it just didn't work with my layout. I'm running the L and R with an svs sb 3000 and its such a powerful, accurate sound. Next on my av bucket list is a great 2-3 channel designated amp, and another 3000 so I can get that sought after even bass response