To be fair this is true. I personally witnessed this at the last Panasonic shootout. The Panasonic was better than the LG for picture quality etc. But it's simply not hundreds of quid better, especially when not only can get very close to it with a GZ950, but for HDR the new Phillips is not far off. So although it's not a bang for buck TV, it's just not good enough to justify the price as a value proposition, high end or not...No matter what some LG fans say, side by side this tv looks better, that's from the mouth of a local calibrator i have known since long. For a movie buff, it would be immaterial that a C9 beat the GZ2000 in a shootout because that is weighing in the gaming aspect which is not relevant to movie watchers,
I don't have a metaphorical dog in the race because I'm happy with my LED, but if I was looking for an OLED TV (and had the money), I don't think I could justify this as a purchase.
As a side note, at the same shootout the LG wiped the floor with the other TVs for HDR gaming. It wasn't even close. I'm not a regular gamer but if LG used that in a showroom then I could imagine a few people being swayed.