For the 50PUS7304 (same panel as yours), SDR quality (TV/Netflix/Spotify/Disney+/YouTube/Videoland) my settings are;
Picture style: ISF day
Colour: 50
Contrast: 65
Sharpness: 1
Brightness: 49
-Advanced menu-
Colour enhancement: OFF
Colour temperature: CUSTOM
Whitepoint alignment (2 point):
Red – WP: 126 / Green – WP: 98 / Blue – WP: 63 / Red – BL: 1 / Green – BL: 0 / Blue – BL: -1
Contrast mode: OFF
HDR upscaling: OFF
Dynamic contrast: Minimal
Video contrast: 85/90
Light sensor: OFF
Gamma: +3
Ultra resolution: ON
Noise reduction: OFF
MPEG artefact reduction: OFF
Motion styles: Movie
-End of advanced menu-
Picture format: Original
For the 50PUS7304, Dolby Vision quality, my settings are;
Picture style: Dolby Vision Dark
Colour: 50
Contrast: 60
Sharpness: 0
Brightness: 50
-Advanced menu-
Colour temperature: CUSTOM
Whitepoint alignment (2 point):
Red – WP: 126 / Green – WP: 98 / Blue – WP: 63 / Red – BL: 1 / Green – BL: 0 / Blue – BL: -1
Video contrast: 85
Gamma: +3
Ultra resolution: OFF
Noise reduction: OFF
MPEG artefact reduction: OFF
Motion styles: Movie
-End of advanced menu-
For the 50PUS7304, HDR quality, my settings are;
Picture style: HDR movie
Colour: 50
Contrast: 65
Sharpness: 1
Brightness: 48
-Advanced menu-
Colour enhancement: OFF
Colour temperature: CUSTOM
Whitepoint alignment (2 point):
Red – WP: 126 / Green – WP: 98 / Blue – WP: 63 / Red – BL: 1 / Green – BL: 0 / Blue – BL: -1
Contrast mode: OFF
HDR Plus: Automatic
Video contrast: 90
Light sensor: OFF
Gamma: +3
Ultra resolution: OFF
Noise reduction: OFF
MPEG artefact reduction: OFF
Motion styles: Movie
-End of advanced menu
Picture format: Original
For the 50PUS7304, GameConsole, my settings are;
Picture style: Game
Colour: 50
Contrast: 70
Sharpness: 0
Brightness: 50
-Advanced menu-
Colour enhancement: OFF
Colour temperature: NORMAL
Contrast mode: OFF
HDR Upscaling: OFF
Dynamic contrast: OFF
Video contrast: 85
Light sensor: OFF
Gamma: +3
Ultra resolution: OFF
Noise reduction: OFF
MPEG artefact reduction: OFF
Motion styles: /
-End of advanced menu
Picture format: Original
For the 50PUS7304, GameConsole HDR, my settings are;
Picture style: HDR Game
Colour: 55
Contrast: 60
Sharpness: 0
Brightness: 50
-Advanced menu-
Colour enhancement: OFF
Colour temperature: NORMAL
Contrast mode: OFF
HDR Plus: Automatic
Video contrast: 90
Light sensor: OFF
Gamma: +3
Ultra resolution: OFF
Noise reduction: OFF
MPEG artefact reduction: OFF
Motion styles: /
-End of advanced menu
Picture format: Original