Yeah - "Our new TV's are worse than the previous ones! Don't buy them!"
The trouble with marketing is that everything sounds brilliant and you'd be a fool not to buy one. As for the whole superior processing features - well, I have most of those settings switched off on my Panasonic OLED so this isn't really a selling point for me.
I'm sure it'll be a good telly because OLED technology is also very good, you'd have to be useless to screw it up.