Saw this TV at the Philips event yesterday. As an avowed LED HDR fanatic (with my favourite light cannon) I have to say that OLED is really beginning to grow on me.
The picture quality in SDR mode is what you would expect from OLED but the "Vivid" mode features they have does do the SDR to pseudo HDR conversion extremely well, and I mean extremely well.
Again HDR and DV were what you expect but Philips use the 3rd Gen P5 in a novel way again creating a Dolby Vision Bright mode which includes all the advantages of Dolby Vision but with extra processing. We were at Dolby HQ with Dolby engineers so this tech does have their blessing.
What's impressive is that we were comparing the TV to "the" Dolby Pulsar* 4000 nit broadcast monitor at Dolby HQ**. For one particular scene it brought the Philps a little closer to the Pulsar than I think any other TV could reach. For another dark but very colourful scene it actually matched the Pulsar because of the inherent advantages of OLED over (probably) the best LED TV on the planet.
All in all this has been my most enjoyable event so far (even if as usual I didn't win anything).
Thank you AVForums (Cheers Phil). Thank you Philips (Danny was great as usual). Thank you Dolby HQ (I'm now the kid on the tricycle from the Incredibles
).
*About the Dolby Pulsar, I understand what Vincent is talking about now. I never realised how limited many bright window shots are until I saw the Pulsar. Whereas on film, you get can get a bright window with light streaming through it, on the Pulsar you go an actual window, just like in real life where you can still see all the detail outside that window with natural light coming in. It was completely different. This is where all the tone mapping and processing in the world couldn't match the raw 4000 nit power of the Pulsar.
** Man, what I would give to watch some films in "that" Dolby Cinema. Easily and I suppose, obviously ,the best Dolby Cinema in the country. There's a film that I'm just not interested in seeing, maybe even if it was free. But I would pay to watch it at Dolby HQ.